The person behind Crafting Your Store

Hi, I’m Kendra Portnova.

I’m an artist, Etsy seller, and the author of Crafting Success with ChatGPT: Your Etsy Store Setup Guide and Checklists.

I created Crafting Your Store to help you take the next step with your creativity—with a clearer plan for opening an Etsy shop and practical prompts to help you get started.

Kendra Portnova, artist, Etsy seller, and author of Crafting Your Store’s guide
Kendra Portnova · Artist, Etsy seller & author

My story

Art has always been part of my life.

From ceramics and watercolor to studying photography, I’ve always been drawn to creating things. Art gave me a way to explore ideas and express myself long before I opened an Etsy shop.

After a cancer diagnosis, treatment, and recovery, creativity took on a different meaning. Making art became a source of comfort as I focused on my health and family.

Etsy gave me a place to share that work while raising my children at home. I opened my first shop, followed by another focused on colon cancer awareness.

Today, I live with my family in the Blue Ridge Mountains. My experiences as an artist, mother, and Etsy seller are part of what inspired me to create this guide for others ready to begin.

Why I created Crafting Your Store

A little direction can make the next step feel possible.

Starting an Etsy store brings plenty of questions. My mission is to make the setup process easier to understand, with a guide you can work through at your own pace.

Start with a clear path

Bring your ideas together and work through the decisions involved in setting up your shop, one step at a time.

Use ChatGPT with purpose

Use focused prompts to brainstorm and draft. Review the suggestions, check the details, and make the final wording your own.

Keep your progress organized

Use the guide’s checklists to keep track of the steps you’ve completed and the ones you want to tackle next.

Crafting Success with ChatGPT Etsy store setup guide and checklists by Kendra Portnova

Your next step

Explore my Etsy shop setup guide.

The 68-page PDF brings together shop setup guidance, ChatGPT prompts, and printable checklists. It covers topics including branding, listings, marketing, and customer service.

Visit the guide page to see what’s included and decide whether it’s the right starting point for you.

Have a question?

If you’d like to ask about the guide or need help with a purchase, please get in touch through the contact page.

Get in Touch

Crafting Your Store is an independent resource and is not affiliated with or endorsed by Etsy or OpenAI. Business results vary; the guide does not guarantee sales or income.

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